Title Sponsor – New World Development Company Limited
New World Group was privileged to facilitate the glorious return of the Harbour Race in 2011 after 33 years of absence. The race created indelible impressions on all who witnessed it. Hundreds of chivalrous swimmers rose to the challenge and captivated the imagination of people in Hong Kong and across the world.
The persistence and determination of the participating athletes, who have a strong desire to break through conventional limits, accurately reflects the artisans spirit of The Artisanal Movement, the unique brand personality of New World Group. As the title sponsor, we are honoured to have played a significant role in making history with the Hong Kong people. Together with the Organizer we will bring the Race to next levels this year, and make it an even more popular event in the international sporting calendar.
Sponsoring the Race is only part of our dedicated efforts to promoting swimming and a healthy lifestyle. To nurture talented swimmers for Hong Kong, in 2012, we established New World Swimming Academy, a training programme under sustainable community programme New World Springboard, with the Hong Kong China Swimming Association to provide free training of up to seven years to underprivileged children to unleash their potential in swimming. We will identify budding young stars to receive further professional training in the years ahead in a bid to groom them to become the next generation of entrants of New World Harbour Race.
We hope every one of you would play a part in the Race, as an enthusiastic entrant or as a supporter who offers us applause and cheers. Your unstinting supports give us motivation and strength to continue writing this city a legend in the years ahead. We firmly believe over time the Race will once again grow in scale to become a notable event for the territory, and showcase the well-known indomitable spirit that we, Hong Kong people, have long been proud of.
About New World Development Company Limited
Founded in 1970, New World Development Company Limited (“The Group”, Hong Kong stock code: 0017) was publicly listed in Hong Kong in 1972 and is a constituent stock of the Hong Kong Hang Seng Index. A premium brand infused with a unique personality best defined by The Artisanal Movement, New World Group’s core business areas include property development, property investment, road, construction and insurance. Its operations in Greater China, especially the Greater Bay Area, had a total asset value of approximately HK$621.9 billion as at 31 December 2022.